Legal

Last Updated: 18th March 2022​

This Privacy Policy covers personal information collected by The Trendy Life Store either through online, through The Trendy Life Store websites that link to this Policy, or offline, such as, for example, through trade shows or events. It is committed to protecting your privacy.

This Privacy Policy Sets Out The Basis On Which We’ll Process Any Personal Information (As Defined Below) We Collect From You, Or Which You Provide To Us When You Register And Use Our Website Or Our Mobile Application (Collectively, The “Platform”), Please Read The Following Carefully To Understand How We Use And Protect The Information You Provide To Us. By, visiting or using the Service, you expressly consent to our collection, storage, use and disclosure of your information as described in this Privacy Policy.

Users are urged to read this Privacy Notice carefully. By visiting the Website or using any of our services, User indicates their confirmation and consent to our use personal information as set out in this Privacy Notice.

By Browsing And /Or Using Our Website And /Or Our Mobile Application, Or Any Services Offered Through The Platform, You’re Consenting To Our Processing Of Your Personal Information in accordance With This Privacy Policy as Set Forth In The Terms Of Use. Terms Not Otherwise Defined In The Privacy Policy Have The Same Meaning As Set Forth In The Terms And Conditions.

INFORMATION WE COLLECT THROUGH YOU

Information You Directly and Voluntarily Provide to Us.

When You Provide Personal Information To Us Via The Platform, Trendy Life store(“We”, “Us” “Our”), If you are a customer to the product , we may collect information that you provide to us when you communicate with any of our departments such as customer service or technical services. You may also choose to provide your email address to us if you would like to receive additional information about the Product that Trendy Life store offers. Certain information as part of the Shipping process including the information included as part of your public profile, your email address, your contact information , Address and other information.

 

“Personal Information” Means Any Information Relating To A Living Individual By Which Such Individual May Be Personally Identified. Personal Information May Include First And Last Name, E-Mail Address, Mailing Address, Telephone Number, And Other Identifying Information.

 

INFORMATION WE COLLECT THROUGH THE SERVICE

The types of personal information we may obtain include:

  • Your contact information (such as name, Twitter handle, postal and email address, or phone number).
  • Contact information of friends or other people you would like us to contact.
  • Username and password for the account you may establish on our sites.
  • Your billing address.
  • Your shipping information (including the shipping address and phone number) or shipping information of other people to whom purchases have been shipped at your request.
  • Demographic information (such as age, date of birth and gender).
  • Information you provide by interacting with us through social media, including photographs.
  • Location information, such as the real-time geographic location of the device on which you install our mobile applications.
  • Shopping behavior and preferences, and a record of the purchases you make on our websites and product searches conducted by you.
  • Other details that you may submit to us or that may be included in the information provided to us by third parties (for e.g. updated delivery addresses provided by our carriers, etc.)

Cookie Policy

In addition, when you visit our websites or use our mobile applications, we may collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We also may use third-party website analytics tools (such as Google), that collect information about visitor traffic on our sites and mobile applications. The information we may collect by automated means includes:

  • Information about the devices our visitors use to access the Internet (such as the IP address and the device, browser and operating system type)
  • URLs that refer visitors to our sites
  • Dates and times of visits to our sites
  • Information on actions taken on our sites (such as page views and site navigation patterns)
  • A general geographic location (such as country and city) from which a visitor accesses our websites
  • Search terms that visitors use to reach our sites.

HOW WE USE THE INFORMATION WE COLLECT

We may use the information we obtain about you to:

  • Register you for membership at our websites, and manage and maintain your account on the sites.
  • Provide products or services you request.
  • Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions,[arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone).
  • Maintain a record of the purchases you make on our sites.
  • Respond to your questions and comments and provide customer support.
  • Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you.
  • Enable you to communicate with us through our blogs, social networks and other interactive media.
  • Publish your testimonials about THE TRENDY LIFE STORE, including on our websites and blogs, and on social networks (if we choose to publish your testimonial, we will include only your first name, last initial, city and state).
  • Manage your participation in our events and other promotions.
  • Tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media assets.
  • Operate, evaluate and improve our business and the products and services we offer.
  • Analyze and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read).
  • Analyze trends and statistics regarding visitors’ use of our sites, mobile applications and social media assets, and the purchases visitors make on our sites.
  • Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users.
  • Enforce our Website Terms of Use and Product Policies.
  • Comply with applicable legal requirements and industry standards and our policies.

In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our sites and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors.

We may combine the information we collect with publicly available information and information we receive from our parent, affiliate or subsidiary companies, business partners and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products, services and events that may be of interest to you, for other promotional purposes, and for other purposes described in this section.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

The data is collected depending on the kind of Services availed and may include:

  • Use Of Personal Information we collect
  • We use the information we gather through the Service to help us better understand how the Service and our products and services are being used. By identifying patterns and trends in usage, we are able to better design the Service and our products and services to improve your experience.
  • Information we share
    We do not sell or otherwise disclose personal information about you, except as described in this Privacy Notice.
  • We may share the personal information we collect with our parent, affiliate and subsidiary companies, business partners, franchisees, marketing agents, ad network vendors and their participants, and other third parties for the purposes described in this Privacy Notice, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We may also share personal information with our service providers who perform services on our behalf. On your behalf The Trendy Life store holds the right to use your particulars for forwarding/returning your order.
  • These service providers are not authorized by us to use or disclose your personal information except as necessary to perform services on our behalf or comply with legal requirements. We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities for the purposes of verification of identity, prevention, detection, investigation including cyber incidents, prosecution and punishment of offences or (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
  • We also reserve the right to transfer personal information we have about you in the event we sell, merge or transfer all or a portion of our business or assets. We would not be obliged to provide you with a prior notice of such sale, merger or transfer and you hereby consent to the consequent transfer of your personal information to the transferee entity. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information. In the event of our bankruptcy, insolvency, administration or enforcement of any of our creditors’ rights generally which lead to any such similar action, we would not have control over the manner in which your personal information is used. In such an event your personal information may be treated as any other asset of ours and maybe transferred to or shared with any third party and may be used in a manner not contemplated in this Privacy Notice without obtaining your consent or having provided a notice to you.

We May Use Your Information For The Following Purposes:

  • By identifying patterns and trends in usage, we are able to better design the Service and our products and services to improve your experience.
  • To Develop, Improve And Personalize Our Website And Associated Applications In Order To Improve Your Trendy Life store Experience.
  • To Ensure That Content From The Platform Is Presented In The Most Effective Manner For You And For The Device You’re Using;
  • Use this information to contact and communicate with you and to respond to your communications and requests.
  • We May Disclose Your Information
  • We do not sell or otherwise disclose personal information about you, except as described in this Privacy Notice.
  • We may share the personal information we collect with our parent, affiliate and subsidiary companies, business partners, franchisees, marketing agents, ad network vendors and their participants, and other third parties for the purposes described in this Privacy Notice, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We may also share personal information with our service providers who perform services on our behalf. On your behalf The Trendy Life store holds the right to use your particulars for forwarding/returning your order.
  • These service providers are not authorized by us to use or disclose your personal information except as necessary to perform services on our behalf or comply with legal requirements. We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities for the purposes of verification of identity, prevention, detection, investigation including cyber incidents, prosecution and punishment of offences or (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
  • We also reserve the right to transfer personal information we have about you in the event we sell, merge or transfer all or a portion of our business or assets. We would not be obliged to provide you with a prior notice of such sale, merger or transfer and you hereby consent to the consequent transfer of your personal information to the transferee entity. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information. In the event of our bankruptcy, insolvency, administration or enforcement of any of our creditors’ rights generally which lead to any such similar action, we would not have control over the manner in which your personal information is used. In such an event your personal information may be treated as any other asset of ours and maybe transferred to or shared with any third party and may be used in a manner not contemplated in this Privacy Notice without obtaining your consent or having provided a notice to you.

OUR AFFILIATES

We may share some or all of your information with our subsidiaries and corporate affiliates, joint venturers, or other companies under common control with us. We will require these entities to comply with the terms of this Privacy Policy with regard to their use of your information.

PAYMENT PROCESSORS

All payments made through the Service are processed by our third party providers. All information collected by these third party providers for purposes of processing your payments is not available to us, unless you have otherwise provided this information to us in connection with your use of the Service. We will require our third party payment processors to use the payment information you submit through the Service solely for purposes of processing payments on our behalf.

TURNING OFF COOKIES OR OTHER TRACKING TECHNOLOGIES

If You Don’t Want Us To Install Cookies On Your Devices For These Purposes, You Can Change The Settings On Your Internet Browser To Reject Cookies. All Modern Browsers Allow You To Change Your Cookie Settings. These Settings Will Typically Be Found In The ‘Options’ Or ‘Preferences’ Menu Of Your Browser. In Order To Understand These Settings The Following Links May Be Helpful, Otherwise You Should Use The ‘Help’ Option In Your Browser For More Details:

We Recommend You Don’t Turn Cookies Off When Using The Platform As This May Prevent You From Using Many Of The Services On The Platform. However, Please Note That If You Continue To Browse Our Website Or Use Our Mobile Application You Are Consenting To Our Use Of Cookies In Accordance With This Privacy Policy.

AMENDMENTS TO THIS PRIVACY POLICY

We will notify you of changes to this Privacy Policy by posting the amended terms on the Service at least thirty (30) days before the effective date of the changes. If you do not agree to the changes, you should discontinue your use of the Service prior to the time the modified privacy policy takes effect. If you continue using the Service after the modified privacy policy takes effect, you will be bound by the modified privacy policy.

CONTACT INFORMATION

We welcome your comments or questions about this Policy. You may also contact us at info@trendylifestore.in